"Welcome to the website of American Sports University, the
nation's first and only 4-year university dedicated to educating the
future leaders of the sports industry.
Here at ASU, we strive to inculcate in our students the
motivation, entrepreneurship, innovation, invention, outreach, and
pragmatic love of knowledge to become pioneers in the growing $414
billion sports business. Congratulations on taking the next steps
toward your future. We hope to see you soon!"
In 2010, the entire sports industry grew to an estimated size of $414 billion, over four times the size of the auto manufacturing industry and nearly seven times the size of the film industry.
Endorsements alone are a significant investment in the consumer and retail side of sports. Adidas paid Los Angeles Galaxy player David Beckham $160 million for a lifetime contract. Tiger Woods signed a $100 million endorsement contract for five years with Nike. Lebron James also signed an endorsement contract with Nike that gives him $90 million over seven years.
Similarly advertising during sporting events contributes a pretty penny to the sports industry. According to the Wall Street Journal, 30 seconds worth of commercial time during ABC's coverage of the 2010 World Cup Final cost around $250,000. For the 2006 Torino Winter Games, a 30 second ad cost advertisers an average of $350,000.
The sports industry is not made of athletes alone. Managers, agents, coaches, physical therapists, doctors, announcers, and trainers all contribute to the success of the sports industry. A degree from American Sports University will give you the tools and skills to enter this special workforce and excel.
ASU 2013 Graduations
On January 31, 2013, we held graduation ceremonies here on the ASU Campus. We wish to extend a very special thank you to Mayor Patrick J. Morris and our other distinguished guests. Congratulations to the Class of 2013!
May 23, 2013
ACE Personal Trainer Certification Classes
Signups are now underway for the next ACE Certification class which begins June 15th. Classes will run for 12 Saturdays from 9am - 1pm.
[Click here] to see the flyer or call
909-889-5555 for more information.
ASU Open House
American Sports University will host an Open House from 6-8:30 pm every Thursday evening at our main campus office. Stop by or call 909-889-5555 for more info.
[Click here to see the flyer].
ASU Golf Academy Expands to Asia
ASU Golf Academy, along with the John Anselmo School of Golf, is expanding operations in Beijing China. Our recent CEO Golf program is gearing up for the next group of seasoned golfers who are interested in playing some of the finest golf courses in southern California.[Click Here] for more information.
ASU Fox Theater Open For Business
The ASU Fox Theater is now accepting bookings for events, Quinceañeras, weddings, graduations, seminars and concerts. For more information, contact (909) 938-3229 or (909) 889-5555.
ASU Introduces Taekwondo Classes in the ASU Sports Club
The ASU Sports Club is offering Taekwondo Classes for elementary school students. Signups are underway. For more information call the ASU Sports Club at: (800) 959-1375 or visit the Facebook page [click here].
ASU Returns To Korea and China!
Dr. Harry Hwang and Calvin Lear from the Media Department visited several cities in Korea and China in August and September. In addition to attending a trade show in Busan, Korea to promote ASU [where Dr. Hwang was a keynote speaker], they also travelled to Zhang Zhou in China and signed an MOU with the Shaolin Academy.
Also, further negotiations were conducted with the Chinese Tae Kwon Do Association.
In Beijing, Dr. Hwang launched a marketing and recruitment team and equipped them to begin promoting our university to the local Chinese population. Another team was launched in Yanji, China, a city in northern China where an agreement was reached with Yanbian University to increase our mutual relations.