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About International Sports Avenue of Stars

Through the installation of the International Sports Avenue of Stars (ISAS), we aim to pay homage to the exceptional men and women that have made a lasting impact on the world of sports, those who have elevated the playing field and set the bar for future generations to come. The ISAS will recognize a life-long contribution of both public and peer appreciation, an honor bestowed upon present personalities.

Mission Statement

The ISAS categories include: amateur, college, and professional sports; coaching; broadcasting; and contributors to the sports industry.

  1. Professional achievement
  2. Contributions to the community
  3. Guarantee that the Nominee will attend the Induction Ceremony

To recognize the unique individuals, who through hard work, perseverance, self sacrifice, and the love of the game:

  • Have achieved the status as the best in their field of endeavor;
  • Have exemplified the finest levels of sportsmanship in competition;
  • Have displayed the highest levels of character, honesty, ethics, and integrity;
  • Have established new standards of excellence within their field of endeavor;
  • And have given of themselves to their community.

We believe that sports, while they are clearly a source of entertainment value, offer much more than superficial pleasure and pop culture to the masses. Sports have become an indubitable force in our society. Today, the sports business industry is an estimated $213 billion dollar market, more than twice the size of the American auto industry and more than seven times the size of the film industry. Whether it is manifested through athlete endorsements, ticket sales, competition arenas, sports advertising, sporting goods, or media broadcasting, sports have become an integral part of our everyday life. While the Hollywood Walk of Fame and other monuments around the world commemorate the achievements of individuals in different industries, no one tribute honors and celebrates the contributions of all individuals who have excelled within the sports industry, regardless of nationality or area of accomplishment. Through the installation of the International Sports Avenue of Stars, we aim to do just that and pay homage to the exceptional men and women of the past and present. We will venerate those that have made a lasting impact on the world of sports, those who have elevated the playing field and set the bar for future generations to come. We believe that they too deserve to be immortalized for their accomplishments. The International Sports Avenue of Stars will recognize a life-long contribution of both public and peer appreciation, an honor bestowed upon past and present personalities. However, we do not recognize solely athletes that have competed in the game but those that have made the game possible: coaches, broadcasters, etc. By installing this monument in downtown San Bernardino, we hope the a shining beacon of inspiration to future leaders in the sports business industry.

The Avenue of Stars categories include: amateur, college, and professional sports; coaching; broadcasting; and contributors to the sports industry. The criteria for receiving a Star on the Avenue is:

  1. Professional achievement
  2. Contributions to the community
  3. Guarantee that the Nominee will attend the Induction Ceremony

With the support of the City of San Bernardino and the global sports community, the International Sports Avenue of Stars will become an annual attraction for sports enthusiasts and a coveted honor for those in the sports industry.

Nomination

Nominations for the International Sports Avenue of Stars are now being accepted by the American Sports University Advisory Board and Nomination Committee. Nominations will be considered in the annual ISAS Committee meeting. Nominations forms can be by sending a self-addressed, stamped envelope to:

ISAS
399 North "D" St.
San Bernardino, CA 92401

The Avenue of Stars categories include: amateur, professional, and college sports; coaching; broadcasting; and contributors to the sports industry. The Avenue of Stars Committee makes its selections from the nominations submitted by the public. For a final vote, the names are submitted to the International Avenue of Stars Advisory Board. All honorees must be approved by the Advisory Board, the decisions of which are final and entirely within the Board's discretion. Nomination and selection procedures and forms and qualifications are guidelines only, entirely within the Board's discretion, and are subject to change at anytime, without notice.

Governance

Preliminary Advisory Board

Mayor Patrick J. Morris
City of San Bernardino

Dr. Donald L. Singer
American Sports University
President

Josie Gonzales
County of San Bernardino
Supervisor, 5th District

Bill Shumard
Special Olympics Southern California (SOSC)
President & CEO

David Hill
Fox Sports
Chair & CEO

Ed Goren
Fox Sports
President

Chuck Wielgus
USA Swimming
Executive Director

Tom Jernstedt
The National Collegiate Athletic Association (NCAA)
Vice President

Dr. Un Yong Kim
International Olympic Committee (IOC)
Former Vice President

Jose Sulaiman
World Boxing Council (WBC)
President

Sponsors

Branding, Hospitality, Marketing, Access

As the first and only international monument of its kind, the International Sports Avenue of Stars will be a new page in history and will draw international attention and exposure. One requirement of the honorees is the guarantee that they will attend the dedication ceremony. As such, we expect the event to receive extensive media coverage and press, national and international, as some of the world's greatest athletes and personalities descend upon San Bernardino. We believe that the sponsorship opportunities available for the International Sports Avenue of Stars offer many advantages to the corporation interested in marketing and promoting its brand and name. Innovative sponsorship team members will create a customized sponsorship program designed to meet your individual corporate goals and objectives. Benefits vary based on individual sponsorship program and level of funding.

All proceeds from the event will go towards: a) funding the construction of the International Sports Avenue of Stars; b) funding the construction of the largest Special Olympics training facility; c) student scholarships only.

American Sports University is a tax-exempt non-profit educational institution as described under Section 501(c) (3) of the Internal Revenue Code. All contributions made to ISAS are tax-deductible to the fullest extent under law.

Contact Us

International Sports Avenue of Stars
399 North D Street
San Bernardino, CA 92401

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© AMERICAN SPORTS UNIVERSITY
399 North "D" Street, San Bernardino, CA 92401
Tel: (909) 889-5555 | Fax: (909) 889-7074

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