"Welcome to the website of American Sports University, the
nation's first and only 4-year university dedicated to educating the
future leaders of the sports industry.
Here at ASU, we strive to inculcate in our students the
motivation, entrepreneurship, innovation, invention, outreach, and
pragmatic love of knowledge to become pioneers in the growing $213
billion sports business. Congratulations on taking the next steps
toward your future. We hope to see you soon!"
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Recognition
In 2010, the entire sports industry grew to an estimated size of $414
billion, over four times the size of the auto manufacturing industry and
nearly seven times the size of the film industry.
Endorsements alone are a significant investment in the consumer and
retail side of sports. Adidas paid Los Angeles Galaxy player David
Beckham $160 million for a lifetime contract. Tiger Woods signed a $100
million endorsement contract for five years with Nike. Lebron James also
signed an endorsement contract with Nike that gives him $90 million
over seven years.
Similarly advertising during sporting events contributes a pretty
penny to the sports industry. According to the Wall Street Journal, 30
seconds worth of commercial time during ABC's coverage of the 2010 World
Cup Final cost around $250,000. For the 2006 Torino Winter Games, a 30
second ad cost advertisers an average of $350,000.
The sports industry is not made of athletes alone. Managers, agents,
coaches, physical therapists, doctors, announcers, and trainers all
contribute to the success of the sports industry. A degree from American Sports University will give you the tools and skills to enter this special workforce and excel.
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Announcements
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Campus Closed Please be advised that the campus will be closed until further notice. |
March 27, 2020
COVID-19 Update
American Sports University will close the campus until further notice due to the coronavirus. We encourage you to use this time to pursue reading and research assignments. Above all, be safe and stay informed.
ASU Fox Theater
The American Sports University Fox Theater is currently closed due to the pandemic, but once the all clear is issued, we will resume normall operations.
ASU Goes To China!
Dr. Harry Hwang visited several cities in China late last year. As part
of a trip to fundraise and also forge relationships with Chinese
educational institutions, Dr. Hwang visited Beijing, Xingtai and Yungil.
In Beijing, Dr. Hwang spent one week at the Beijing Sports University
where he embarked on negotiations for a Memorandum of Understanding with
the sports management department. The MOU calls for an exchange of
faculty and students between ASU and Beijing Sports University. He also
spent time at the Beijing Sports Academy, a high school interested in
matriculating students to ASU. The trip also included a meeting with the
Chinese Tae Kwon Do Association.
Of the potential growth in the sports industry in China, Dr. Hwang said,
"China's education system is yet still developing towards the Western
standard. As such, it stands to be a opportune market to partner with
ASU. I look forward to partnering with the government and Chinese
educational institutions."
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